[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.compex.sk\/click-rate-a-dobra-reklama\/#Article","mainEntityOfPage":"https:\/\/www.compex.sk\/click-rate-a-dobra-reklama\/","headline":"Click rate a dobr\u00e1 reklama","name":"Click rate a dobr\u00e1 reklama","description":"Click rate alebo click-through rate je pomer pou\u017e\u00edvate\u013eov, ktor\u00fd klikn\u00fa na va\u0161u reklamu k celkov\u00e9mu po\u010dtu pou\u017e\u00edvate\u013eov. T\u00e1to hodnota je potom vyjadren\u00e1 v percent\u00e1ch…","datePublished":"2020-09-09","dateModified":"2023-12-20","author":{"@type":"Person","@id":"https:\/\/www.compex.sk\/author\/#Person","name":"","url":"https:\/\/www.compex.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4eaadff62661a2c38386085c87f88f683e575f9fda122ff8560bf1208996f3c5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4eaadff62661a2c38386085c87f88f683e575f9fda122ff8560bf1208996f3c5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"compex.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.compex.sk\/wp-content\/uploads\/ClickRate1.jpg","url":"https:\/\/www.compex.sk\/wp-content\/uploads\/ClickRate1.jpg","height":0,"width":0},"url":"https:\/\/www.compex.sk\/click-rate-a-dobra-reklama\/","about":["Www"],"wordCount":392,"articleBody":"        Click rate alebo click-through rate je pomer pou\u017e\u00edvate\u013eov, ktor\u00fd klikn\u00fa na va\u0161u reklamu k celkov\u00e9mu po\u010dtu pou\u017e\u00edvate\u013eov. T\u00e1to hodnota je potom vyjadren\u00e1 v percent\u00e1ch a v\u010faka nej vieme ur\u010di\u0165 \u00faspe\u0161nos\u0165 reklamy, ktor\u00fa sme si zaplatili. V pr\u00edpade \u00faspe\u0161nej reklamy je click rate niekde medzi 1,5% a\u017e 5%. V dne\u0161nej dobe sa d\u00e1 click rate na\u0161ej internetovej reklamy \u013eahko zisti\u0165. Po novom ho poskytuje u\u017e aj YouTube, kde m\u00f4\u017eeme n\u00e1js\u0165 click rate videa, ktor\u00e9 sme na tejto str\u00e1nke zverejnili. Pre\u010do sa zaobera\u0165 cliclk ratom? V\u010faka click rate m\u00e1te priame v\u00fdsledky va\u0161ej reklamy. M\u00f4\u017eete vidie\u0165 \u010di va\u0161a reklama presved\u010dila potenci\u00e1lnych z\u00e1kazn\u00edkov ku k\u00fape v\u00e1\u0161ho produktu, alebo \u010di treba reklamu upravi\u0165 alebo \u00faplne prerobi\u0165. Takisto v\u00e1m click rate dok\u00e1\u017ee napoveda\u0165 efekt\u00edvnos\u0165 a \u00faspe\u0161nos\u0165 k\u013e\u00fa\u010dov\u00fdch slov v reklame. Ako zlep\u0161i\u0165 click rate va\u0161ej reklamy? Aby ste zv\u00fd\u0161ili efektivitu va\u0161ej reklamy, tak mus\u00edte pou\u017e\u00edva\u0165 spr\u00e1vne k\u013e\u00fa\u010dov\u00e9 slov\u00e1. V\u010faka nim sa bude reklama zobrazova\u0165 pr\u00e1ve t\u00fdm, ktor\u00ed h\u013eadaj\u00fa podobn\u00fd alebo rovnak\u00fd produkt, ak\u00fd pon\u00fakate. \u00daspe\u0161n\u00e1 reklama tie\u017e podnecuje v z\u00e1kazn\u00edkoch em\u00f3cie alebo potreby, ktor\u00e9 v\u00e1\u0161 produkt dok\u00e1\u017ee uspokoji\u0165. Reklama by mala taktie\u017e motivova\u0165 a vyz\u00fdva\u0165 z\u00e1kazn\u00edka ku k\u00fape v\u00e1\u0161ho produktu. Obr\u00e1zky s\u00fa taktie\u017e dobr\u00fd sp\u00f4sob ako zv\u00fd\u0161i\u0165 v\u00e1\u0161 click rate. Fotka alebo obr\u00e1zok m\u00e1 rozdielnu \u00faspe\u0161nos\u0165 na rozdielnych str\u00e1nkach. Napr\u00edklad obr\u00e1zok na Facebooku nemus\u00ed by\u0165 rovnako \u00faspe\u0161n\u00fd aj na Googli.Ak si plat\u00edte aj reklamu na soci\u00e1lnych sie\u0165ach, tak sk\u00faste pou\u017e\u00edva\u0165 hashtagy. Spravte prieskum na najpopul\u00e1rnej\u0161ie hashtagy vo va\u0161om odvetv\u00ed a pou\u017e\u00edvajte tie, ktor\u00e9 s\u00favisia s danou reklamou. D\u00f4le\u017eit\u00e9 je takisto pozna\u0165 takzvan\u00fa osobnos\u0165 z\u00e1kazn\u00edka, \u010di\u017ee mus\u00edte vedie\u0165 odpoveda\u0165 na tieto ot\u00e1zky: Kto je v\u00e1\u0161 z\u00e1kazn\u00edk? Ak\u00fd je jeho hlavn\u00fd cie\u013e? \u010co mu br\u00e1ni v tom, aby dostal, \u010do chce? Tieto rady v\u00e1m vedia pom\u00f4c\u0165 pri zvidite\u013enen\u00ed v\u00e1\u0161ho biznisu, ale lep\u0161ie je si da\u0165 spravi\u0165 reklamu odborn\u00edkom, ktor\u00ed sa t\u00fdm \u017eivia.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Click rate a dobr\u00e1 reklama","item":"https:\/\/www.compex.sk\/click-rate-a-dobra-reklama\/#breadcrumbitem"}]}]